Ben Hartman
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Vitesse FC

Vitesse FC

ECD / CD

Vitesse FC is one of the oldest football teams in the Dutch premier division.
For the 2013/14 season we were asked to bring some raw emotion and passion to their club motto: Forward Together.
We created 15 individual artworks that lived and breathed Vitesse. One for each home match day.

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The art was much loved by the club and the fans, both displaying it proudly, in their own way.

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For season 2014/15 we followed up with with another emotive campaign where we replaced the Vitesse name
with powerful club insights and expressions, familiar to the fans. Like ‘We are one’ vs NAC Breda, and ‘The Team of the Rhine’ vs PEC Zvolle.
To raise awareness of the away kits, we used the away kit colours for the away match artworks.

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