Philips Air Cooker

Creative Director / co-writer

The new Philips Air Cooker is special. It appreciates nature and the food that arrives at our table.
Rather than obliterating them, it cooks them delicately, cleverly, retaining up to 90% of nutrients. We celebrated the device and nature through the epic journey of a salmon. Our fully-integrated global campaign includes TVC, print and over 70 social assets,