Dubai Airports
After Covid 19, Dubai Airports needed an internal campaign to pull their 90,000 employees together again and rally them into action.
They were under pressure from other airports in the region, and only a change in everyone’s daily behaviour would maintain their position as No.1.
Our ‘Bring your Dubai-ness’ campaign with its inspiring design language has not just helped maintain DA’s No.1 position,
but propelled it beyond all expectations.
