International ECD/CD/writer
benhartman@hotmail.co.uk
NL +31 (0) 626202105
After 12 years as writer/CD at some of London’s finest agencies, including Leo Burnett, BBH and RKCR/Y&R, my international finishing school has been Amsterdam. First at 180Amsterdam, then 6 years leading the creative department and agency as ECD/Man Partner at TBWA\Amsterdam (2012-18). After a spell freelancing, I joined Ogilvy Amsterdam as CD on Philips and then returned to 180Amsterdam, as CD on adidas, Gatorade, Asahi and Dubai Airports.
Raised on big ideas in a simple above and below the line world; successfully carrying these values over into today’s integrated world of blurred lines and thumbs. Regularly winning awards for doing so.
Specific skills/experience:
Leading & mentoring a creative department; creative direction; creative strategy; platform ideas; copywriting; digital & social campaigns; film, print; events/experiential; live & digital activations; retail/shopper marketing; CRM; the whole shebang
Experience
April ‘22 - present
Creative Director, 180Amsterdam
Writing and Creative Directing across adidas, Gatorade, Dubai Airports, Asahi
Jan ‘21 - April ‘22
Creative Director, Ogilvy Social Lab, Amsterdam
Overseeing all Philips creative, delivering fully integrated, social & digital-first global campaigns across multiple channels. Also cracking briefs for Sennheiser, Ikea, Coca-Cola, Valess
Feb ‘18 - Dec ‘20
Freelance, integrated ECD/CD/writer
Sometimes ECD/CD, leading projects, pitches and teams; sometimes senior writer, cracking the brief and executing across all channels; often both.
Nike/Jordan Brand; DDB Unlimited; Grey; Sky Sports; Jack Morton; Netflix, VCCP, Proximity, Gravity Road; Philips; Cheil; Geometry
Feb 2012 - JAN 2018,
ECD, TBWA\Amsterdam
Responsible for creative output across all international clients; fully-integrated 360° global campaigns, film, OOH, social & digital-first campaigns, activations, websites, experiential, retail and CRM.
Clients included adidas, UEFA, Heineken, Nissan, Unicredit, ING, Bacardi, Team NL, Ajax FC, Feyenoord FC, Vitesse FC.
July 2010 - Feb 2012,
Senior Writer, 180 Amsterdam
adidas, Asics, DHL, Carlsberg, Opel, Playstation.
2006 - 2010, RKCR/Y&R
CD/writer
Virgin Atlantic, Virgin Trains, M&S, Land Rover, The Times, CD on Alfa Romeo, Simple, Visit London, SpinPalace.com, Odeon,
2003 - 2006, BBH
Writer
Levis, Dockers, Audi, Impulse, Lynx, Paddy Power, Surf, ITV, Baileys, Castlemaine XXXX, Barnardos, Sony Ericsson
1998 - 2003, D’Arcy
Writer
Fiat, Littlewoods Pools, Mars, Pal, TSB, McCain, Hovis, Philips, Tetley, House of Fraser
1996 - 1998, Leo Burnett
Writer
United Airlines, Mercedes, McDonalds, P&G, Great Western Trains.
Awards:
3 x Gold, 2 Silver Lovie Awards
2 x Gold, 1 x Silver Webby’s
FWA Site of the Day
2 x ADCN
5 x D&AD annual
BTA Gold, Bronze
Creative circle
Campaign Press
Interests:
Keeping fit; Cycling; Yinn yoga;
Cricket: Southgate CC; MCC playing member; Hampshire 2nd X1.
Football: pulling strings; giving; going.
Rugby: the tap tackle; British Lions; Jonathan Davies.
GOLF: 8 handicap
RSPB; London wildlife trust;