adidas
Feyenoord shirt launch
ECD / CD
ADCN nomination
To launch the new adidas Feyenoord shirt for the 2015/16 season, we put the passion of Feyenoord fans to the test.
A custom-made karaoke machine gave them the chance to win the shirt before they could buy it in store.
All they had to do was emulate club icon Lee Towers and sing the club song 'You'll never walk alone'.
In tune.