Screenshot 2019-01-15 at 18.28.54.png

adidas - Feyenoord shirt launch

adidas

Feyenoord shirt launch

ECD / CD
ADCN nomination

To launch the new adidas Feyenoord shirt for the 2015/16 season, we put the passion of Feyenoord fans to the test.
A custom-made karaoke machine gave them the chance to win the shirt before they could buy it in store.
All they had to do was emulate club icon Lee Towers and sing the club song 'You'll never walk alone'.
In tune.