adidas

Brazil World Cup

ECD / CD
ADCN nomination

Our 360, global, fully-integrated Samba campaign signaled the loud and proud first whistle for the
adidas 2014 World Cup onslaught and their new brand pay-off: all in or nothing.

The Samba pack of 4 brightly coloured boots represented the 4 different player types, inspired by the high energy and colour of Brazil. Samba pushes the limits of football, driving the performances of Alves, Oscar, Moura, Hernanes, Lavezzi, Cavani, Torres, Ozil and Messi.

The main film pulsates to the beat of ghetto techno group ‘Buraka Som Sistema’ as we see the players train like never before in preparation for 2014. Our campaign also includes out of home, retail and the digital platform. The soundtrack was created especially for the our campaign and was released by Buraka son Sistema as a single on Soundcloud on the day of launch.

The digital platform brought the boots to life in colour, sound and style! Fans could engage with the boots, and share the entertaining gifs with friends.