Saeco Xelsis Suprema
‘Your best, made better’
Creative Director
Francesco Nigri is a passionate Italian composer and coffee lover.
For the launch of Saeco’s Xelsis Suprema we collaborated with Francesco, tasking him with creating an original piano composition.
His passion for making his music better and better, reflected Saeco’s constant pursuit of coffee perfection beautifully.
Our fully integrated campaign features a long format film, TVCs, and over 80 social and digital assets across YouTube, Facebook and Instagram.
